Many of the proponents of seeker-sensitive and/or purpose-driven ecclesiologies focus on the need for the contemporary church to be more open and accessible to those ‘distant from God.’ To lower perceived barriers to entry, seeker-sensitive leaders argue for the rejection of traditional theological language and the adoption of more user-friendly terminology. This thinking spills over into the content of seeker-sensitive church ministry and worship. Sermons are crafted with an eye toward contemporary culture; biblical exegesis and exposition disappear in favor of topical sermons and self-improvement messages. The emphasis on PowerPoint™ overheads combined with the use of less traditional translations and paraphrases conspires to discourage the bringing of bibles to church. The aim is to present one clear message and to avoid the usual questions unbelievers raise when confronted by the multiplicity of denominations and translations. The thought seems to be that the simpler and less strident the presentation, the more comfortable the lost will feel, heightening the prospect that they will return to the church and catch hold of the faith.
But why do people come to church? Interestingly, according to Thom Rainer, a leading church consultant and founding dean of the Billy Graham School of Missions, Evangelism and Church Growth at the Southern Baptist Theological Seminary, “unchurched” seekers are not in the market for churches that soft peddle their beliefs. To the contrary, Rainer’s research has found that the unchurched are drawn to churches that are passionate and unapologetic about proclaiming their deepest convictions.
Rainer’s work found that seekers desire “to discover truth and conviction … about the reality of God, Jesus, and the entire supernatural realm” (Rainer, 127). He suggests that the unchurched are particularly attracted to “conservative, evangelical churches that were uncompromising in their beliefs” (128). Far from being repulsed by the truth claims of historic, orthodox Christianity, Rainer found that seekers were searching for absolutes “in a culture where few absolutes are perceived to exist” (136).
In contrast to some of the findings in the Willow Creek study entitled Reveal, Rainer found that “the formerly unchurched indicated a greater interest in doctrine than longer-term Christians” (126). For 91% of former seekers, doctrine was determinative in their decision to join a particular church. Yet they were not just interested in a published statement of faith. Rainer found that seekers “were insistent that the churches should be uncompromising in their stand” (127). Rainer quoted one particularly blunt respondent: “I visited a few churches before I became a Christian. Man, some of them made me want to vomit! They didn’t show any more conviction about their beliefs than I did. And I was lost and going to hell!” (127).
Rainer cites additional research from the Barna Research Group, which found that the “single most critical issue in reaching people” was the theology and doctrine of the church (129). Contrary to Bill Hybel’s current suggestion that the promotion of social justice activities will draw the lost into the church, Barna indicates that ministry to the poor was the least important reason for attending a church (129).
Rainer’s research serves as a powerful rebuke to the many protestant churches watering down their message in the hopes of making it acceptable to the dominant culture. While some evangelical pastors seek for new ways to “do church,” Rainer’s study suggests that they are misreading the times. Seekers are attracted to “biblical, conservative and convictional” churches that offer “deep biblical teaching” (225, 226). These churches prioritize evangelism; they incite passion in their members to continually reach the lost (225). These churches recognize that as they teach the Word unapologetically, their congregants will go out and reach their community.
Rainer’s research provides solid documentation for a common-sense understanding of the mission of the Church. Whatever drives the seeker-sensitive church marketers, it is obviously not a biblically orthodox ecclesiology. Although it is only one survey, it seems safe to conclude that Rainer’s research reveals that new and novel attempts to sell Christianity will ultimately fail. As Scripture says, it is the Lord God who builds the church. We should pray that our church leaders recover a biblical view of the church.
Ref: Thom Rainer, Surprising Insights from the Unchurched and Proven Ways to Reach Them (Grand Rapids: Zondervan, 2001).
